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The fight against piracy must become an economic eatalyst, according to the 2025 survey by AmCham and ClarkeModet México

December 17, 2025

Foto: Hugo Salazar
  • 91% of Mexican Companies Face a “New Era” of Piracy Driven by Digital Channels and AI, Reveals 2025 Survey by AmCham and ClarkeModet.
  • 87% of companies identify piracy of critical products (medicines, food, and beverages) at the point of sale, limiting prevention and exposing consumers.
  • ClarkeModet, a key contributor to anti-piracy solutions, emphasizes that given institutional limitations, the response must be proactive and collaborative, achieving up to a 40% reduction in piracy on e-commerce platforms.

Mexico City, December 2, 2025 – The American Chamber of Commerce of Mexico (AmCham), together with ClarkeModet, announced the findings of the 2025 Piracy Survey, which was presented on December 2. The findings reveal an alarming reality: piracy in Mexico has become a robust phenomenon, now firmly entrenched in the digital environment. 91% of surveyed companies report piracy in e-commerce, representing a severe drain on the economy and a direct threat to consumer health and safety.

The study highlights how piracy has expanded to impact multiple business lines and sectors—medicines (33% of companies), food (18%), as well as personal care and medical devices—putting public health at risk. Moreover, the speed at which illicit markets adapt has outpaced institutional response capacity. Operational and legal obstacles are evident: 70% of companies cite lengthy legal processes, and 54% report lack of support from authorities.

Piracy is no longer just a warehouse or container issue; it is a technological and security challenge that demands coordinated, strategic, and urgent responses.

“Mexico’s regulatory framework has advanced significantly in recent years, but it still needs to align with current realities: strengthening customs controls, creating regulations for digital commerce to achieve a regulated ecosystem, and leveraging technology to develop real-time metrics that generate valuable data to reinforce anti-piracy measures,” said Lorena Rodríguez Chávez, Regional Managing Director of ClarkeModet Mexico.

Piracy continues to evolve, presenting a new front: Artificial Intelligence. With the growing risk of content manipulation, brand identity theft has gained more sophisticated tools, making it increasingly difficult for the general consumer to distinguish real from fake.

Protecting Innovation Secures the Future

ClarkeModet underscores the urgent need to address this complex and systemic issue. The survey results demonstrate that legal protection of intangible assets must shift from being a purely legal task to a strategic business pillar. To tackle piracy challenges, companies need anticipatory capabilities—not just reactive measures.

ClarkeModet, committed to safeguarding intellectual property, stresses the importance of defending innovation to secure the future. The key lies not in isolated efforts but in strategic collaboration between private initiatives, authorities, and industry associations, combined with continuous intelligence operating across every corner of the digital and physical ecosystem.

This approach requires understanding that threats are not static—they adapt rapidly—demanding agility and predictive vision that only the fusion of legal expertise with cutting-edge innovation and technology can provide. The ability to identify patterns, interpret data, and act with precision and coordination is what builds a true fortress around innovation.

The survey reinforces the idea that anti-piracy efforts should not be seen as an expense but as an essential investment for economic growth and consumer trust. Transforming the perception of constant erosion into a proactive protection strategy not only recovers value and confidence but multiplies them.

Lorena Rodríguez Chávez concluded:

“Piracy is not yet institutionalized as a latent risk within companies, so there are no corporate strategies or indicators—only isolated actions. Companies must recognize it as a multifaceted problem that affects them broadly to develop clear strategies with decisive results.”

A Vision for Mexico

“We aspire to a Mexico where a clean and secure ecosystem—both digital and physical—fosters consumer trust, attracts investment, and unleashes national ingenuity, turning intellectual property into the fundamental catalyst for a more prosperous and transparent future. At ClarkeModet, we champion solutions that protect innovation, the economy, and market confidence, because defending intellectual property means defending health, safety, and Mexico’s development.”

Read the full report: 7th Piracy Study: Business Diagnosis (in Spanish)

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