{"id":4518,"date":"2022-12-09T19:13:02","date_gmt":"2022-12-09T18:13:02","guid":{"rendered":"https:\/\/www.clarkemodet.com\/soluciones\/tradedress\/"},"modified":"2023-06-16T11:34:07","modified_gmt":"2023-06-16T09:34:07","slug":"tradedress-protection","status":"publish","type":"service","link":"https:\/\/oldweb2025.clarkemodet.com\/en\/services\/tradedress-protection\/","title":{"rendered":"Tradedress Protection"},"content":{"rendered":"\n    <section class=\"module module-head center margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                                    <p class=\"label mb-2\">\n                        IP PROTECTION AND REGISTRATION                    <\/p>\n                                                    <p class=\"heading heading-1 core\">\n                        Trade Dress Protection                    <\/p>\n                                                    <div class=\"description\">\n                        <p>The Trade Dress is the overall image through which your company presents a product or service in the market in order to positively influence the final decision of consumers. We help you to protect it properly.<\/p>\n                    <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"module module-video margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"container\">\n            <div class=\"video-player\">\n                                                                        <div class=\"image\">\n                        <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/bg-video-1024x576.png\" title=\"bg-video\" alt=\"protecci\u00f3n trade dress\" class=\"w-100\">\n                    <\/div>\n                                                                    <video controls>\n                        <source src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2023\/05\/TradeDress-ENG-WEB.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                    <button class=\"play\"><\/button>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"module module-grid margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                <header>\n                                                                <p class=\"heading heading-1 core\">\n                            What items are included?                        <\/p>\n                                                        <\/header>\n\n                                    <div class=\"items\">\n                        <div class=\"row justify-content-center\">\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-costes.png\" title=\"icono-costes\" alt=\"telecomunicaciones\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Advertising slogans                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-garantias-legales.png\" title=\"icono-garantias legales\" alt=\"sector alimentaci\u00f3n\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    scent brand identity                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-personalizacion.png\" title=\"icono-personalizacio\u0301n\" alt=\"creaci\u00f3n nuevas marcas\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    dress code                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-licencias-y-venta.png\" title=\"icono-licencias y venta\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Use of images in social networks                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-eficiencia.png\" title=\"icono-eficiencia\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Tagline                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-licencias-y-venta.png\" title=\"icono-licencias y venta\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Marketing campaings                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-garantias-legales.png\" title=\"icono-garantias legales\" alt=\"sector alimentaci\u00f3n\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Musical or sound identity                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-proteccion.png\" title=\"icono-proteccion\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Use of logos                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-nuevas-oportunidades.png\" title=\"icono-nuevas oportunidades\" alt=\"Sector automoci\u00f3n\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Look &#038; Feel of Websites, Apps, Social Media                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-garantia-legal.png\" title=\"icono-garantia- legal\" alt=\"cambios de titularidad y renovaciones\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Identity in the specific color                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-libertad-creacion.png\" title=\"icono-libertad creacion\" alt=\"Sector Biotecnol\u00f3gico\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Design of premises                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-ventaja-competitiva.png\" title=\"icono-ventaja-competitiva\" alt=\"sector software\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Visual identity                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-defensa.png\" title=\"icono-defensa\" alt=\"sector aeron\u00e1utica y defensa\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Isotype and its uses                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-rapidez.png\" title=\"icono-rapidez\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Voice tone                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-proteccion.png\" title=\"icono-proteccion\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Icons and uses of photographs                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"module module-head center margin-no\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                                                    <p class=\"heading heading-1 core\">\n                        Advantages                    <\/p>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"module module-slider left margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"container\">\n            <div class=\"box\">\n                <div class=\"swiper\">\n                    <div class=\"swiper-wrapper\">\n\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/5.-Trade-Dress-1024x768.jpg\" title=\"5.-Trade-Dress\" alt=\"protecci\u00f3n trade dress\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Reinforces the position in the market                                                <\/p>\n                                                                                                                                        <ul>\n<li>Faced with the use of the acquired reputation<\/li>\n<li>Faced with the confusory<\/li>\n<li>Association or systematic imitation<\/li>\n<li>Faced with the weakening of the market position<\/li>\n<\/ul>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/48.-Soluciones.-Trade-Dress.-Genera-Valor-anadido-1024x768.jpg\" title=\"48.-Soluciones.-Trade-Dress.-Genera-Valor-an\u0303adido\" alt=\"protecci\u00f3n trade dress\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Generates added value to the business                                                <\/p>\n                                                                                                                                        <ul>\n<li>Provides security to licensees and, where appropriate, to franchisees<\/li>\n<li>Facilitates the legal defense of unconventional intangibles<\/li>\n<li>Increase the Intellectual Property assets of the company<\/li>\n<li>Contributes to streamline technology transfer<\/li>\n<\/ul>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                    <\/div>\n                                            <div class=\"row g-0\">\n                            <div class=\"col-lg-6 offset-lg-6\">\n                                <div class=\"swiper-options\">\n                                    <div class=\"pagination\"><\/div>\n                                    <div class=\"button button-prev\"><\/div>\n                                    <div class=\"current-page\"><\/div>\n                                    <div class=\"button button-next\"><\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"module module-slider left margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"container\">\n            <div class=\"box\">\n                <div class=\"swiper\">\n                    <div class=\"swiper-wrapper\">\n\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2023\/04\/TD-EN-1024x573.png\" title=\"TD-EN\" alt=\"\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Legal protection routes                                                <\/p>\n                                                                                                                                        <p>The commercial image is protected in the European Union (EU) for a combination of figures and measurements<\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2023\/04\/CM-EN-1024x449.png\" title=\"CM-EN\" alt=\"\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Contractual measures                                                <\/p>\n                                                                                                                                        <ul>\n<li>Selective distribution contracts for vertical controls<\/li>\n<li>Selective distribution contracts for marketplaces<\/li>\n<li>Non-competition clauses<\/li>\n<li>Confidentiality agreements<\/li>\n<\/ul>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                    <\/div>\n                                            <div class=\"row g-0\">\n                            <div class=\"col-lg-6 offset-lg-6\">\n                                <div class=\"swiper-options\">\n                                    <div class=\"pagination\"><\/div>\n                                    <div class=\"button button-prev\"><\/div>\n                                    <div class=\"current-page\"><\/div>\n                                    <div class=\"button button-next\"><\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"featured_media":3654,"template":"","country":[],"service-category":[74],"industry":[],"class_list":["post-4518","service","type-service","status-publish","has-post-thumbnail","hentry","service-category-ip-protection-and-registration"],"acf":[],"yoast_head":"<!-- This site is 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