{"id":5297,"date":"2022-12-20T20:46:47","date_gmt":"2022-12-20T19:46:47","guid":{"rendered":"https:\/\/www.clarkemodet.com\/case-study\/greendyes\/"},"modified":"2023-05-10T10:16:22","modified_gmt":"2023-05-10T08:16:22","slug":"greendyes-e-sua-pi-revolucionam-o-mercado-textil-sustentavel","status":"publish","type":"case-study","link":"https:\/\/oldweb2025.clarkemodet.com\/pt-pt\/casos-de-sucesso\/greendyes-e-sua-pi-revolucionam-o-mercado-textil-sustentavel\/","title":{"rendered":"Greendyes e sua PI revolucionam o mercado t\u00eaxtil sustent\u00e1vel"},"content":{"rendered":"\n    <section class=\"module module-hero margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"background\">\n                                                        <\/div>\n        <div class=\"content container\">\n            <div class=\"row\">\n                <div class=\"col-lg-6\">\n                                            <p class=\"label mb-2\">\n                            Se bem-sucedido                        <\/p>\n                                                                <p class=\"heading heading-1 semi\">\n                            Greendyes e sua PI revolucionam o mercado t\u00eaxtil sustent\u00e1vel                        <\/p>\n                                                                <div class=\"description\">\n                            <p>A Greendyes, startup espanhola especializada na produ\u00e7\u00e3o de corantes naturais para a ind\u00fastria t\u00eaxtil, revolucionou o setor ao colocar em cheque os corantes poluentes.<\/p>\n<p>Nesse processo, a ClarkeModet teve um papel fundamental: ap\u00f3s tr\u00eas tentativas de pl\u00e1gio, a figura do segredo comercial conseguiu mover a empresa do laborat\u00f3rio para a ind\u00fastria.<\/p>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"module module-grid margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                <header>\n                                                                            <\/header>\n\n                                    <div class=\"items\">\n                        <div class=\"row justify-content-center\">\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                        <div class=\"text\">\n                                                                                            <p class=\"label mb-2\">\n                                                    Cliente                                                <\/p>\n                                                                                                                                        <p class=\"title\">\n                                                    Greendyes                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                        <div class=\"text\">\n                                                                                            <p class=\"label mb-2\">\n                                                    Ind\u00fastria                                                <\/p>\n                                                                                                                                        <p class=\"title\">\n                                                    T\u00eaxtil                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                        <div class=\"text\">\n                                                                                            <p class=\"label mb-2\">\n                                                    Solu\u00e7\u00e3o                                                <\/p>\n                                                                                                                                        <p class=\"title\">\n                                                    Segredo comercial                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"module module-head center margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                                                    <p class=\"heading heading-1 core\">\n                        O desafio                    <\/p>\n                                                    <div class=\"description\">\n                        <p>A empresa criou uma f\u00f3rmula que reduziu drasticamente o impacto ambiental de seus processos. No entanto, sem ter uma figura legal e o protocolo necess\u00e1rio para proteger seus avan\u00e7os, tr\u00eas tentativas de pl\u00e1gio quase acabaram com seu potencial sucesso.<\/p>\n                    <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"module module-slider right margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"container\">\n            <div class=\"box\">\n                <div class=\"swiper\">\n                    <div class=\"swiper-wrapper\">\n\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-lg-last\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2023\/01\/image_14-1024x1024.png\" title=\"image_14\" alt=\"\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Um procedimento pioneiro precisa de prote\u00e7\u00e3o                                                <\/p>\n                                                                                                                                        <p>Identificar as figuras legais e protocolares que podem proteger sua inven\u00e7\u00e3o \u00e9 fundamental para garantir seu sucesso. O pioneirismo \u00e9 t\u00e3o importante no momento da inven\u00e7\u00e3o quanto no lan\u00e7amento.<\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-lg-last\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2023\/01\/trayectoria-01-1024x1024.png\" title=\"trayectoria-01\" alt=\"\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Seus avan\u00e7os de neg\u00f3cios protegidos                                                <\/p>\n                                                                                                                                        <p>\u00c0 medida que um projeto cresce e novos interessados \u200b\u200bsurgem, tamb\u00e9m \u00e9 importante gerenciar solicita\u00e7\u00f5es de informa\u00e7\u00f5es de terceiros para licenciar sua tecnologia.<\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                    <\/div>\n                                            <div class=\"row g-0\">\n                            <div class=\"col-lg-6 \">\n                                <div class=\"swiper-options\">\n                                    <div class=\"pagination\"><\/div>\n                                    <div class=\"button button-prev\"><\/div>\n                                    <div class=\"current-page\"><\/div>\n                                    <div class=\"button button-next\"><\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n\n\n\n\n\n    <section class=\"module module-text left margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n\n                                    <div class=\"row\">\n                        <div class=\"col-lg-4\">\n                                                                                        <p class=\"heading heading-1 core\">\n                                    Aumentar o valor de mercado dos seus ativos e coloc\u00e1-los a servi\u00e7o da estrat\u00e9gia do neg\u00f3cio                                <\/p>\n                                                    <\/div>\n                        <div class=\"col-lg-7 offset-lg-1\">\n                                                            <div class=\"description\">\n                                    <p>&#8220;Tem sido muito \u00fatil e toda nossa equipe est\u00e1 aprendendo a usar essa forma de classificar as informa\u00e7\u00f5es. Conforme o cliente pede cada vez mais informa\u00e7\u00f5es, j\u00e1 sabemos como lidar com essa quest\u00e3o e tem sido extremamente \u00fatil no licenciamento da nossa tecnologia e na negocia\u00e7\u00e3o isso&#8221; , diz Manel Subirats, fundador da empresa.<\/p>\n<p>Voc\u00ea pode saber mais sobre o projeto Greendyes e Nextil:<\/p>\n                                <\/div>\n                                                                                        <div class=\"cta\">\n                                    <a href=\"#\" class=\"btn btn-primary icon arrow-right\">\n                                        Ir al sitio                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"featured_media":2863,"template":"","country":[],"industry":[111],"class_list":["post-5297","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","industry-automotivo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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