{"id":4519,"date":"2022-12-09T19:13:02","date_gmt":"2022-12-09T18:13:02","guid":{"rendered":"https:\/\/www.clarkemodet.com\/soluciones\/tradedress\/"},"modified":"2023-06-16T11:34:29","modified_gmt":"2023-06-16T09:34:29","slug":"protecao-do-tradedress","status":"publish","type":"service","link":"https:\/\/oldweb2025.clarkemodet.com\/pt-pt\/solucoes\/protecao-do-tradedress\/","title":{"rendered":"Prote\u00e7\u00e3o do Trade Dress"},"content":{"rendered":"\n    <section class=\"module module-head center margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                                    <p class=\"label mb-2\">\n                        PROTE\u00c7\u00c3O E REGISTRO DE PI                    <\/p>\n                                                    <p class=\"heading heading-1 core\">\n                        Prote\u00e7\u00e3o do Trade Dress                    <\/p>\n                                                    <div class=\"description\">\n                        <p>O Trade Dress \u00e9 o conjunto-imagem com o qual sua empresa apresenta um produto ou servi\u00e7o no mercado para influenciar positivamente a decis\u00e3o final dos consumidores.<\/p>\n                    <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"module module-video margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"container\">\n            <div class=\"video-player\">\n                                                                        <div class=\"image\">\n                        <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/bg-video-1024x576.png\" title=\"bg-video\" alt=\"protecci\u00f3n trade dress\" class=\"w-100\">\n                    <\/div>\n                                                                    <video controls>\n                        <source src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/Video-Trade-Dress-PT-WEB.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                    <button class=\"play\"><\/button>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"module module-grid margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                <header>\n                                                                <p class=\"heading heading-1 core\">\n                            Quais elementos est\u00e3o inclusos?                        <\/p>\n                                                        <\/header>\n\n                                    <div class=\"items\">\n                        <div class=\"row justify-content-center\">\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-costes.png\" title=\"icono-costes\" alt=\"telecomunicaciones\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Slogans publicit\u00e1rios                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-garantias-legales.png\" title=\"icono-garantias legales\" alt=\"sector alimentaci\u00f3n\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Identidade de marca olfativa                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-personalizacion.png\" title=\"icono-personalizacio\u0301n\" alt=\"creaci\u00f3n nuevas marcas\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Dress code                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-licencias-y-venta.png\" title=\"icono-licencias y venta\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Uso de imagens em redes sociais                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-eficiencia.png\" title=\"icono-eficiencia\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Tagline                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-licencias-y-venta.png\" title=\"icono-licencias y venta\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Campanhas de marketing                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-garantias-legales.png\" title=\"icono-garantias legales\" alt=\"sector alimentaci\u00f3n\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Identidade musical ou sonora                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-proteccion.png\" title=\"icono-proteccion\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Uso de logotipos                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-nuevas-oportunidades.png\" title=\"icono-nuevas oportunidades\" alt=\"Sector automoci\u00f3n\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Look &#038; Feel de sites, aplicativos e redes sociais                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-garantia-legal.png\" title=\"icono-garantia- legal\" alt=\"cambios de titularidad y renovaciones\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Identidade de cor espec\u00edfica                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-libertad-creacion.png\" title=\"icono-libertad creacion\" alt=\"Sector Biotecnol\u00f3gico\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Projeto de instala\u00e7\u00f5es                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-ventaja-competitiva.png\" title=\"icono-ventaja-competitiva\" alt=\"sector software\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Identidade visual                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-defensa.png\" title=\"icono-defensa\" alt=\"sector aeron\u00e1utica y defensa\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Is\u00f3tipo e seus usos                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-rapidez.png\" title=\"icono-rapidez\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    Tom de voz                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"col-lg-3 col-md-4 col-sm-6\">\n                                    <div class=\"item\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/icono-proteccion.png\" title=\"icono-proteccion\" alt=\"\">\n                                            <\/div>\n                                                                                <div class=\"text\">\n                                                                                                                                        <p class=\"title\">\n                                                    \u00cdcones e usos de fotografias                                                <\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"module module-head center margin-no\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"content container\">\n            <div class=\"box\">\n                                                    <p class=\"heading heading-1 core\">\n                        Vantagens                    <\/p>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"module module-slider left margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"container\">\n            <div class=\"box\">\n                <div class=\"swiper\">\n                    <div class=\"swiper-wrapper\">\n\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/5.-Trade-Dress-1024x768.jpg\" title=\"5.-Trade-Dress\" alt=\"protecci\u00f3n trade dress\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Refor\u00e7a a posi\u00e7\u00e3o no mercado                                                <\/p>\n                                                                                                                                        <ul>\n<li>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Diante do uso da distintividade adquirida<\/span><\/p>\n<\/li>\n<li>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Diante da associa\u00e7\u00e3o indevida ou imita\u00e7\u00e3o sistem\u00e1tica<\/span>\u200b<\/p>\n<\/li>\n<li>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Diante do enfraquecimento da posi\u00e7\u00e3o de mercado<\/span>\u200b<\/p>\n<\/li>\n<\/ul>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2022\/12\/48.-Soluciones.-Trade-Dress.-Genera-Valor-anadido-1024x768.jpg\" title=\"48.-Soluciones.-Trade-Dress.-Genera-Valor-an\u0303adido\" alt=\"protecci\u00f3n trade dress\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Gera valor agregado ao neg\u00f3cio                                                <\/p>\n                                                                                                                                        <ul>\n<li>Fornece seguran\u00e7a aos licenciados e, quando for o caso, aos franqueados<\/li>\n<li>Facilita a defesa legal de intang\u00edveis n\u00e3o-convencionais<\/li>\n<li><span class=\"TextRun SCXP11423885 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP11423885 BCX0\">Aumenta<\/span><\/span> os ativos de propriedade intelectual da empresa<\/li>\n<li>Contribui para otimizar a transfer\u00eancia de tecnologia<\/li>\n<\/ul>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                    <\/div>\n                                            <div class=\"row g-0\">\n                            <div class=\"col-lg-6 offset-lg-6\">\n                                <div class=\"swiper-options\">\n                                    <div class=\"pagination\"><\/div>\n                                    <div class=\"button button-prev\"><\/div>\n                                    <div class=\"current-page\"><\/div>\n                                    <div class=\"button button-next\"><\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"module module-slider left margin-yes\">\n        <div id=\"\" class=\"anchor\"><\/div>\n        <div class=\"container\">\n            <div class=\"box\">\n                <div class=\"swiper\">\n                    <div class=\"swiper-wrapper\">\n\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2023\/04\/TD-PT-1024x573.png\" title=\"TD-PT\" alt=\"\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Rotas de prote\u00e7\u00e3o legal                                                <\/p>\n                                                                                                                                        <p>Os signos distintivos s\u00e3o protegidos na Uni\u00e3o Europeia (UE) por uma combina\u00e7\u00e3o de vias e medidas<\/p>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <div class=\"row g-0 align-items-center\">\n                                    <div class=\"col-lg-6 order-first\">\n                                                                                                                                                                        <div class=\"image\">\n                                                <img decoding=\"async\" src=\"https:\/\/oldweb2025.clarkemodet.com\/wp-content\/uploads\/2023\/04\/MC-PT-1024x449.png\" title=\"MC-PT\" alt=\"\" class=\"w-100\">\n                                            <\/div>\n                                                                            <\/div>\n                                    <div class=\"col-lg-6\">\n                                        <div class=\"content\">\n                                                                                                                                        <p class=\"heading heading-1 core\">\n                                                    Medidas contratuais                                                <\/p>\n                                                                                                                                        <ul>\n<li>Contratos de distribui\u00e7\u00e3o seletiva para controles verticais<\/li>\n<li>Contratos de distribui\u00e7\u00e3o seletiva para marketplaces<\/li>\n<li>Cl\u00e1usulas de n\u00e3o-concorr\u00eancia<\/li>\n<li>Acordos de confidencialidade (NDAs)<\/li>\n<\/ul>\n                                                                                                                                <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                    <\/div>\n                                            <div class=\"row g-0\">\n                            <div class=\"col-lg-6 offset-lg-6\">\n                                <div class=\"swiper-options\">\n                                    <div class=\"pagination\"><\/div>\n                                    <div class=\"button button-prev\"><\/div>\n                                    <div class=\"current-page\"><\/div>\n                                    <div class=\"button button-next\"><\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"featured_media":3655,"template":"","country":[],"service-category":[75],"industry":[],"class_list":["post-4519","service","type-service","status-publish","has-post-thumbnail","hentry","service-category-protecao-e-registro-de-ip"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prote\u00e7\u00e3o do Trade Dress - ClarkeModet<\/title>\n<meta name=\"description\" content=\"Te ayudamos a proteger el Trade Dress, la imagen global con la que tu empresa presenta un producto o servicio en el mercado.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" 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